Marketing Communications Manager, Global Accounts

Facebook | New York, NY

Posted Date 7/12/2018
Description Facebook seeks an experienced marketer to lead the development, prioritization, organization and curation of our strongest business narratives for our largest global advertisers. The ideal candidate is someone who is deeply passionate about marketing the value of Facebook’s family of apps and services to the highest potential customers or our largest clients. The vision for this role is to inspire and influence our global client and agency partners to see Facebook as a trusted partner and indispensable platform for achieving their most important business outcomes. The successful candidate must have the ability to simplify the expanding mix of FB solutions for marketers and be an outstanding storyteller. He or she must thrive in leading cross-functional teams and exhibit excellent communication and prioritization skills. For the development of the leading solutions selling narratives, this role cross-functionally with global teams across Sales, Product Marketing, Creative Shop and Marketing Science. This is a full-time position located in New York City.

RESPONSIBILITIES

  • Set agenda and prioritize messaging we need to land with clients at key moments in the year (e.g. tentpole events, planning, quarterly business reviews, etc.)

  • Develop the stories and case study evidence that will influence trust and confidence upper and lower funnel outcomes for advertisers

  • Serve as the lead for organizing and communicating industry and partner feedback internally for story optimization

  • Steward inspiring messaging framed in the clients’ business objectives (e.g. launching a new line, growing the category, bringing relevance back to an older brand, etc.) that shifts long-held perspectives at the highest levels the advertising industry

  • Partner with cross-functional teams across marketing, product, vertical strategy, marketing science to customize messaging for the Global Account audience

  • Build a global model to implement content marketing best practices across the Global Accounts Organization

  • Lead dissemination strategy and sales adoption of messaging

MINIMUM QUALIFICATIONS

  • BA/BS degree

  • 12+ years experience in marketing communications or content marketing

  • Experience in creative storytelling

  • Communicator, influencer and cross-functional collaborator who can drive an agenda across multiple teams

  • Experience in business/enterprise marketing throughout the paid and owned media ecosystem

  • Experience in translating business objectives to marketing strategies, storytelling and project management

  • Experience communicating product information into language built for messaging channels

PREFFERED QUALIFICATIONS

  • Experience working on global, large-scale businesses

  • Ability to thrive in a fast-paced, unpredictable environment

Job Category
Marketing, Growth Hacking | Sales, Biz Dev

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AddressNew York, NY